Lindsey PattersonOctober 13, 2015 Search engine optimization, or SEO, has proved over the years to be an elusive and fluid pursuit. As Google and other search engines are constantly changing their algorithms, the industry often contains more mysteries than it does concrete answers. Things have changed almost entirely since the early days of SEO. However, … Continue reading Want Better SEO Results? Focus Above the Fold!
Oliver NeelyOctober 3, 2015 If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly … Continue reading Not Getting Results Online? Try a Landing Page
William ComcowichSeptember 9, 2015 Image credit: Mike Litcht The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any rate. … Continue reading Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You
James DebonoSeptember 8, 2015 Improve Your Local Business Search results by Controlling Your NAP Citation Last week we discussed 5 tips to increase your business’s position in local search, more specifically getting into the top 3 of Google Maps. One of the tips that we shared was the importance your Name, Address and Phone Number … Continue reading Improve Your Local Business Search Results by Controlling Your NAP Citation
Ashley BaileySeptember 2, 2015 Local Snack Pack: More Than a Pudding Cup The Local Snack Pack update comes in to replace Google’s Carousel with a shortened version of local results listings. Each business listing provides minimal information aimed at enticing searchers to click through to a second interface and then a third. While this update … Continue reading Big Changes in Local SEO: Your Guide to Google’s Local Snack Pack Results
Adam BaetuSeptember 1, 2015 The first hurdle to overcome when developing an email marketing campaign is to get your emails opened and read, and this requires great design. There is no such thing as the ‘perfect’ email – the one design or formula that guarantees sky-high open rates and engagement stats, although this is the … Continue reading How to Design an Email That Gets Results
Anthony SchneiderAugust 28, 2015 Your email subject line is an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. 47% of people say they open an email because of the subject line (Chadwick Martin Bailey). Here are 10 ½ tips to make your subject line Don Draper not Al Bundy, … Continue reading Subject Lines that Get Results: 10 ½ Tips
Scott BarnettAugust 25, 2015 Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking for something specific via a search engine. This may seem subtle, but it’s a major shift in how a … Continue reading Search Results vs. Intent Based Search
Aaron RiddleAugust 17, 2015 We’ve all worked in certain industries where it took “months and months” of learning acronyms, processes, solutions and products to be able to speak the right language to your target audience. You begin to craft your content and over the course of a few months, you’re already getting burnt out trying … Continue reading How to Blog for Boring Industries and See Results
Troy HollenbeckAugust 3, 2015 Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never … Continue reading Land Your Web Page in the Three Top Spots in Google Results
