Our new buyer’s guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. By Pamela Parker March 5, 2026 Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first-time buyer offer … Continue reading The 5 trends reshaping identity resolution in 2026
Gambling is reshaping video games, time, money and attention in 2026, report says Suswati Basu For years, gambling lived on the outer edges of the video game business. It was boxed in by geography, hemmed in by regulation, and treated as culturally separate from mainstream gaming. However, the wall has now largely come … Continue reading Gambling is reshaping video games, time, money and attention in 2026, report says
August 23, 2025 How AI is reshaping recalls BY Chris Harvey A recent letter from the U.S. Food & Drug Administration (FDA) encouraged industry leaders to streamline and enhance product recall communications, highlighting the need for industry and government systems to transform and evolve to deliver timely updates to the public. As part of the letter, … Continue reading How AI is reshaping recalls
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack. Mike Pastore on August 22, 2025 TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the … Continue reading How is AI reshaping martech replacements? Share your insights
May 08, 2025 How AI is reshaping student writing BY The Conversation I’m a writing professor who sees artificial intelligence as more of an opportunity for students, rather than a threat. That sets me apart from some of my colleagues, who fear that AI is accelerating a glut of superficial content, impeding critical thinking and hindering … Continue reading How AI is reshaping student writing
Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025 Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies
Newlands: secretive tech empire reshaping investment Deanna Ritchie / Last Updated: Dec 4, 2023 Amid the pandemic, Abramson and Koum joined forces to create Newlands, a secretive company now possessing nearly $ 10 billion in public equities, primarily in the technology sector. The Dallas-based firm has also started investing in early-stage startups, though the full … Continue reading Newlands: secretive tech empire reshaping investment
Reshaping Customer Experience in the Finance Industry Manpreet Singh Chawla / 12 Jan 2023 Gone are the days when customers stand in long bank queues. Previously, the bank customer would stand in line, almost longer than the time they took to visit with their soul mate or better half. Today we shop where we … Continue reading Reshaping Customer Experience in the Finance Industry
