Tag Archives: Required

Martech can deliver personalized consumer experiences, but humans are still required

The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship. April Mullen on March 11, 2019 In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name … Continue reading Martech can deliver personalized consumer experiences, but humans are still required

The 3 Components Required for Small Business Marketing Success

Patrick McFadden — December 22, 2017 Follow @patmmarketing — December 22, 2017 “Where do I begin?” It’s the most common question I hear when it comes to small business marketing. And it’s because the idea of marketing is so broad and vast. SEO. Pay-Pay-Click advertising. Content. Social media. Speaking. Advertising. Customer experience. Video. Customer journeys. … Continue reading The 3 Components Required for Small Business Marketing Success

Content Marketers Required To Have SEO Skills

Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills

The evolution required to achieve a sustainable online ecosystem

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem

The Bare Essentials Required For A Successful Profile On LinkedIn

The Bare Essentials Required For A Successful Profile On LinkedIn James Potter — December 1, 2016Read more at http://www.business2community.com/linkedin/bare-essentials-required-successful-profile-linkedin-01718757#A6sysYfme6y5jD0S.99 Ok, you might have a profile on LinkedIn, but does it make you stand out from the crowd of over 450 million other users on LinkedIn? In this blog I am going to walk you through … Continue reading The Bare Essentials Required For A Successful Profile On LinkedIn

Cross-Channel Campaign Study Confirms Integrated Data Required For Success

by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success

Sustainable Content Strategies – Measurement & Promotion Required

You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World today. Tellingly, two primary themes emerged from the discussion – … Continue reading Sustainable Content Strategies – Measurement & Promotion Required