Tag Archives: Reputation

How Negative Reviews Affect Your Reputation and Your SEO

Michel Fortin October 8, 2021 Table of contents What Shapes The Perception of Reviews How to Manage Your Reputation in Three Steps Step 1: Amplify Positive Reviews Step 2: Increase Positive Reviews Step 3: Remove Negative Reviews Tips on How to Deal With Negative Reviews Your Reputation is an SEO Signal Your reputation is influenced … Continue reading How Negative Reviews Affect Your Reputation and Your SEO →

Poorly Designed Websites Can Kill Your Performance and Reputation

Web Design Guidelines

Angela Hausman, PhD December 28, 2020 Did you know that poorly designed websites can kill your online performance and damage your reputation? Check out this 2020 award-winning web design for a French company. Note the clean lines, the dramatic images, and easy navigation that make this website both functional and visually appealing. In fact, a … Continue reading Poorly Designed Websites Can Kill Your Performance and Reputation →

How to Use Photos to Establish Your Reputation and Build Relationships

Reputation Online

Karen Repoli December 15, 2020 Most posts you see on Facebook and other social media sites have a photo attached and there’s a good reason for it. Visual content grabs people’s attention and will make them stop, react, and possibly leave a comment on your post. Instagram is all about photos. The more beautiful the … Continue reading How to Use Photos to Establish Your Reputation and Build Relationships →

10 Best Online Reputation Management (ORM) Tools

Reputation Online

Aleh Barysevich October 23, 2020 The Information Age brought about many things, one of them being, we can’t purchase anything without doing the online research first. Whether you’re buying something as solid as a car, or as temporary as a single-use facial mask, you’ll google the brand first. Prior to that, you’ll gather information from … Continue reading 10 Best Online Reputation Management (ORM) Tools →

5 Ways to Bounce Back From a Bad Business Reputation

Business Recovery

Mike Kappel July 31, 2020 Your business’s reputation is a powerful thing. It can either be one of your greatest assets or one of your biggest liabilities. As a business owner, you’re probably well aware that reputations can take years to build, but only seconds to tarnish. And, rebuilding your business reputation can be difficult—but … Continue reading 5 Ways to Bounce Back From a Bad Business Reputation →

‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool

SEO Tools

‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2020 SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to analysis released Thursday by Forrester. The … Continue reading ‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool →

How to Improve Your Company’s Online Reputation

Reputation Online

Mikel Bruce June 26, 2020 With so many people spending more time at home and online due to the coronavirus, your online presence is more significant than ever. And it’s not just your website that has an impact but review sites and directories too. Basically, any site that has information about your business has an … Continue reading How to Improve Your Company’s Online Reputation →

Brands With a Great Reputation Attract the Best Candidates

Reputation Online

Brianne Schaer — April 3, 2020 People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned … Continue reading Brands With a Great Reputation Attract the Best Candidates →

The Small Business Guide to Online Reputation Management

Small Business Tools

Conor Bond — February 11, 2020 You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a … Continue reading The Small Business Guide to Online Reputation Management →

Your reputation depends on a solid (and legal) online review strategy

Reputation Online

As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Bailey Gray on January 27, 2020 Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking … Continue reading Your reputation depends on a solid (and legal) online review strategy →