Tag Archives: relevant

3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach

B2B

Bruce McKenzieApril 6, 2015 The buying process for many B2B solutions (especially technology solutions) can be long, and the buyer’s journey meandering. Sales engagement is harder to come by as buyers by-pass the sales organization for 50% of their journey. Today, more than ever, short videos can help you reach more buying influences in the … Continue reading 3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach →

Is Email Marketing Still Relevant?

Email Marketing

Patrick SitkinsMarch 9, 2015 You’re sitting there at your desk, head buried in the latest “to-do” from your task list, and you receive a marketing email with the subject line: “FREE MARKET STUDY AND INDUSTRY REPORT.” Your eyes glaze over as you finish reading the Subject Line – and then: Click – Move to Trash. You think … Continue reading Is Email Marketing Still Relevant? →

Three Strategies For Developing Share-Worthy Content

Social Media Marketing

Content marketers get a lot of criticism for linkbaiting and cheap SEO hacks, but the truth is, most of us really do want to publish content that is genuinely entertaining or useful to our audience. Sharing is a vital part of content distribution, and people don’t tend to share what they don’t find valuable. The … Continue reading Three Strategies For Developing Share-Worthy Content →