Tag Archives: Regulated

5 Ways Marketers Can Thrive In Highly Regulated Industries

5 Ways Marketers Can Thrive In Highly Regulated Industries by Ken Newman , April 12, 2019 The evolving legalization of marijuana is creating a market projected to reach $146.4 billion by the end of 2025, according to a report by Grand View Research, Inc. In this new market, there are laws in place that strictly … Continue reading 5 Ways Marketers Can Thrive In Highly Regulated Industries →

How to manage ad partners in regulated industries: Pharma (part 5 of 5)

In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations. Lori Weiman on September 1, 2016 Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated … Continue reading How to manage ad partners in regulated industries: Pharma (part 5 of 5) →

How to manage ad partners in regulated industries: Education (Part 4 of 5)

Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry. Lori Weiman on August 18, 2016 Welcome to Part 4 of my five-part series on how to work more effectively with ad partners in … Continue reading How to manage ad partners in regulated industries: Education (Part 4 of 5) →

How to manage ad partners in regulated industries: Retail (Part 3 of 5)

Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence. Lori Weiman on August 4, 2016 Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created … Continue reading How to manage ad partners in regulated industries: Retail (Part 3 of 5) →

How to manage your ad partners in regulated industries: Finance (part 2 of 5)

In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government’s good side. Lori Weiman on July 21, 2016 Welcome to part 2 of my five-part series on using advertising partners in highly regulated … Continue reading How to manage your ad partners in regulated industries: Finance (part 2 of 5) →

How to manage your ad partners in regulated industries (part 1 of 5)

Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries. Lori Weiman on June 28, 2016 Are you a marketer or affiliate … Continue reading How to manage your ad partners in regulated industries (part 1 of 5) →