Tag Archives: Refresh

Holiday Refresh: Marketers Seeing Higher Cost Per Clicks

Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks

How to know when it’s time for a website refresh

Digital marketing agencies weigh in on what to consider William Terdoslavich on May 13, 2021 Your website isn’t what it used to be. Conversions are not happening.  It has been years since anyone has looked under the hood.B2B marketing woes like this one are common — and it’s often not the marketer’s fault. Quick business … Continue reading How to know when it’s time for a website refresh

Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Angela Hausman, PhD April 30, 2021 Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too … Continue reading Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

4 easy ways to refresh your marketing strategy during the summer

Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns