Tag Archives: recordbreaking

2024 holiday sales live up to the record-breaking projections

$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts. Chris Wood on December 3, 2024   Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $ 41.1 billion … Continue reading 2024 holiday sales live up to the record-breaking projections

Holiday ecommerce start surpasses record-breaking forecast

Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. Chris Wood on November 27, 2024   Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% … Continue reading Holiday ecommerce start surpasses record-breaking forecast

The top ecommerce trends from record-breaking Amazon Prime Day 2024

Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce. Chris Wood on July 18, 2024   Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $ 14.2 billion in U.S. online sales this year. … Continue reading The top ecommerce trends from record-breaking Amazon Prime Day 2024

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Nicola Agius on August 22, 2023 Connected TV (CTV) advertising broke records after ad spend reached $ 1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies … Continue reading CTV ad spend hits record-breaking $1 billion in June