by Jay Palter June 4, 2016 Follow @jaypalterJune 4, 2016 A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate and build relationships in business. Yet, many business leaders have failed to keep up with these innovations and adapt their own leadership styles and communication … Continue reading 3 Reasons Why (Almost) Every Business Leader Needs to Develop 21st Century Social Networking Skills
by Dionte Pounds June 2, 2016June 2, 2016 When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, to assess where the past … Continue reading 5 Powerful Reasons to Implement Single Keyword Ad Groups Today
by Matt Brennan June 1, 2016 Follow @MattLBrennanJune 1, 2016 A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce … Continue reading 5 Reasons A Small Business Blog Is A Necessity
by Ahmad Raza May 26, 2016 Follow @ThisIzSpartaMay 26, 2016 You’ve just finished researching and writing a killer article on strategies for training your cat to do back-flips on command. This knowledge, gathered into a single, easy-to-read format, is ready for primetime! Only one problem, nobody’s reading it. You’re stuck with two “likes” from grandma … Continue reading 3 Reasons Images Are Critical For Expanding Your Blog’s Reach, Even If Google Disregards Them
by Kathi Miller-Miller May 25, 2016 Follow @KathimilleMay 25, 2016 Picture this…you’re in a meeting with several respected co-workers, your boss and your bosses boss. The meeting was billed as a brainstorming session to solve the latest problem that’s keeping everyone up at night. You all take your seats and listen intently as the boss … Continue reading 6 Reasons Saying “No” Can Be Fantastic For Your Career!
by Rachel Clapp Miller May 24, 2016 Follow @ContentRachelMay 24, 2016 When a new hire fails to catch on with your sales team, it is a financial burden. It can also hurt the morale of your existing staff. Recognizing and guarding against the more common causes of new hire failure improves your chances of routinely … Continue reading 3 Reasons New Hires Fail (And How You Can Encourage Success)
Learn how using influencers can improve your discoverability and get your content in front of the right audience. Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The … Continue reading 6 reasons to boost SEO & content investments with influencer marketing
by Personal Branding Blog May 24, 2016May 24, 2016 Journals are typically a private place for you to air out your thoughts, feelings, and fear. They’re also typically found far outside of the workplace. It turns out, though, that this notion should be ignored, as the benefits of journaling extend far beyond your personal life. … Continue reading 5 Reasons You Should Be Journaling on the Job
by Andre Oentoro May 24, 2016 Almost every startup struggles with video marketing in the online world. The common problem is that they treat digital video marketing the same as TV advertising. But until recently, with the numbers of startups going through the roof, the number of animated explainer videos have grown exponentially. After … Continue reading 4 Reasons Startups Should Use Animated Explainer Videos
by Laura Donovan May 23, 2016 Follow @thewordproMay 23, 2016 Many business owners think that just setting up a business page on Facebook and posting a few updates here and there is adequate. 71% of online adults use Facebook. (Pew Research Center) Facebook is an important tool for marketing and advertising. Paid advertising on Facebook … Continue reading 7 Reasons Why You Need to Take Your Facebook Page Seriously
