Tag Archives: Realize

Social media is more important than you may realize

Social Media

May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.?  While … Continue reading Social media is more important than you may realize →

To realize AI’s potential in the workplace, do one thing

Workplace Evolution

 May 05, 2025 To realize AI’s potential in the workplace, do one thing  BY Maria Flynn In just a few short years, generative artificial intelligence has begun demonstrating its tremendous business potential. Stanford University’s latest AI Index report reveals that global corporate investment in AI grew nearly 45% in 2024 to reach $252.3 billion. With private … Continue reading To realize AI’s potential in the workplace, do one thing →

How CPGs can realize the value of first-party data with a CDP

Data Management

Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Jeremy Brugger on January 3, 2023 at 10:00 Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing … Continue reading How CPGs can realize the value of first-party data with a CDP →

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Google Advertisement

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds →

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows →

Entrepreneurs, Realize Your Employees Don’t Define Success the Way You Do

Entrepreneur Tools

Albert Costill — March 11, 2019 — March 11, 2019 How do you define success? Maya Angelou said, “Success is liking yourself, liking what you do, and liking how you do it.” Winston Churchill’s take? “Success consists of going from failure to failure without loss of enthusiasm.” “My definition of success?” Richard Branson asked himself … Continue reading Entrepreneurs, Realize Your Employees Don’t Define Success the Way You Do →

5 Entrepreneur Mistakes You Might Not Realize You’re Making

Entrepreneur Mistakes

Miranda Marquit — September 14, 2018 — September 14, 2018 Meditations / Pixabay We all make mistakes. The key is recognizing those mistakes and taking steps to learn from them — before it’s too late. But are you making entrepreneur mistakes you’re not even aware of? You might be. Before these mistakes sink your business, … Continue reading 5 Entrepreneur Mistakes You Might Not Realize You’re Making →

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