Tag Archives: Readers

How To Write Blog Posts That Will Rank Well and Engage Readers

Tommy LandryFebruary 5, 2015 By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help … Continue reading How To Write Blog Posts That Will Rank Well and Engage Readers →

How to Write Blog Posts that Are Scannable for Hurried Readers

Content Marketing

Lori Soard November 29, 2014 No matter how much you may wish otherwise, there are a mere 24 hours in each day and at least a few of those must be spent sleeping if you want to be even slightly coherent. Yet, there is so much that must be packed into a single day … Continue reading How to Write Blog Posts that Are Scannable for Hurried Readers →

How To Customize Your Blog Post Excerpt To Attract More Readers

Content Marketing, Search Engine Optimization

Linda Dessau November 17, 2014 A blog post excerpt is a brief summary of your blog post. Depending on your blog settings, this text is displayed in lists of posts and pages, such as: Search results pages – both on your own site and on search engines such as Google Category pages – if … Continue reading How To Customize Your Blog Post Excerpt To Attract More Readers →