U.S. Credit Rating Downgrade: How It Affects Advertising by Laurie Sullivan @lauriesullivan, August 6, 2023 The Fitch Ratings agency last week announced that it would downgrade its long-term credit rating of the United States from AAA to AA+ with a stable outlook. It forced the stock market rally to take a breather, and drove up … Continue reading U.S. Credit Rating Downgrade: How Does It Affect Advertising?
“Thursday Night Football” on Amazon’s CTV Prime Video will be company’s first time measuring live streaming ratings. Constantine von Hoffman on August 18, 2022 Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program … Continue reading Amazon decision to use Nielsen is big boost for beleaguered rating service
Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?
57% Of Consumers Require Five-Star Online Rating by Laurie Sullivan , Staff Writer @lauriesullivan, (December 07, 2018) A report released Friday found that consumers read an average of 10 reviews before trusting a business — up from 7 in 2017 — and 40% of consumers are only impacted by reviews written within the last two weeks. … Continue reading 57% Of Consumers Require Five-Star Online Rating
Chris Dunne — June 14, 2018 Follow @FeedbackExpress — June 14, 2018 Amazon ranks seller performance in many ways, with one of the most important being your seller rating. It is a rating of how customers feel about you as a seller and the service you’ve provided them. If you want to get sales and … Continue reading How to Increase Your Amazon Seller Feedback Rating
Ken Downer — February 13, 2018 Follow @RapidStartLdr — February 13, 2018 What does it take to be a great boss? Some bosses are more memorable than others, and some perhaps you’d like to forget. But what does it take to be a great boss? What distinguishes the one that people remember years later as … Continue reading How to Be a Great Boss: 9 Ways to Get a 5-Star Rating From Your Team
Chris Dunne — February 1, 2017 Follow @FeedbackExpress— February 1, 2017 84% of us trust online reviews as much as personal recommendations BrightLocal (2016) If l had to point out just one factor that could make or break your success on Amazon, l’d say it’s how your customers feel about you. Please them, and you’ve … Continue reading 5 Easy Ways to Improve Your Amazon Seller Feedback Rating
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”