SMB marketers say CRO is their top priority — but most aren’t A/B testing their landing pages. What’s holding them back? Mike Pastore on September 12, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector … Continue reading B2B marketers at SMBs struggle with conversion rate optimization
July 03, 2025 Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June BY Associated Press U.S. employers added 147,000 jobs in June as the American labor market continues to show surprising resilience despite uncertainty over President Donald Trump’s economic policies. The unemployment rate ticked down 4.1% from 4.2% in May, the … Continue reading Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June
B2B Sales Process Optimization For the Best Possible Closing Rate Geordan Johnston Jun 6, 2025 In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling … Continue reading B2B Sales Process Optimization For the Best Possible Closing Rate
Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance. Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric
July 11, 2024 Inflation cools for the fourth straight month, paving the way for interest rate cuts The latest inflation readings will likely help convince the Fed’s policymakers that inflation is returning to its 2% target. BY Associated Press Inflation in the United States cooled in June for a third straight month, a sign that the … Continue reading Inflation cools for the fourth straight month, paving the way for interest rate cuts
July 05, 2024 The U.S. economy added 206,000 jobs in June while the unemployment rate rises to 4.1% Last month’s job growth did mark a pullback from 218,000 in May. BY Associated Press America’s employers delivered another healthy month of hiring in June, adding 206,000 jobs and once again displaying the U.S. economy’s ability to withstand … Continue reading The U.S. economy added 206,000 jobs in June while the unemployment rate rises to 4.1%
May 03, 2024 Jobs report shows falling unemployment rate for Black workers Unemployment rates were low in April, and the unemployment gap between white and Black workers is narrowing. BY Pavithra Mohan One of the most notable findings from the jobs report released this morning is that job creation has finally slowed down, with employers adding … Continue reading Jobs report shows falling unemployment rate for Black workers
April 26, 2024 The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts The Fed is unlikely to cut interest rates. BY Associated Press A measure of inflation closely tracked by the Federal Reserve remained uncomfortably high in March, likely reinforcing the Fed’s reluctance to cut interest rates anytime soon and … Continue reading The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts
Tips to stay compliant with Google’s email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. Summer Deeb on April 17, 2024 On Feb. 1, 2024, Google began enforcing spam guidelines for bulk email senders, warning senders to keep their spam rates reported in Google’s Postmaster Tools below .01%. Here are … Continue reading Achieving a low Gmail spam rate: 3 essential steps
By Pavithra Mohan January 09, 2024 When the last jobs report of 2023 was released on Friday, it confirmed that the labor market is still going strong, with 216,000 jobs added in December and the unemployment rate holding steady at 3.7%. That brought the total number of jobs added over 2023 to about 2.7 … Continue reading The unemployment rate for disabled workers is increasing
