Tag Archives: Radar

Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer

Jody Glidden — July 5, 2017 — July 5, 2017 Lauren Clemmer, executive director of the Association for Accounting Marketing, has been immersed in accounting marketing and business development for more than a decade, and was recently named one of the most powerful women in accounting. For the past two years, she has worked with … Continue reading Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer

The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar

Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.  But whom do you need to differentiate your firm from?  While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Search On Yahoo’s Radar, But Will It Become A Cash Engine?

by Laurie Sullivan, January 28, 2015 Yahoo took a close look at search and metrics during the company’s Q4 2014 earnings call. Company executives fielded questions on everything from Panama to the partnership with Microsoft. CEO Marissa Mayer kept reiterating the importance of search to the company’s long-term strategy. “We’re long in search and we … Continue reading Search On Yahoo’s Radar, But Will It Become A Cash Engine?