Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks
Tag Archives: Quantify
4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
8 Key Hiring Metrics to Quantify Your Talent Selection Process
by Sandra Hess June 19, 2016June 19, 2016 The competitive recruiting market has spurred the onset of a technology revolution in the talent acquisition industry, which small, mid-size, and large businesses have embraced. The abundance of data provided by this technology is giving HR teams more power than ever before to make informed decisions when … Continue reading 8 Key Hiring Metrics to Quantify Your Talent Selection Process
Quantify Objectives To Make Social Measurable
by IntelFreePress (444)
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