Tag Archives: quality

15 small changes that can improve the quality of your work life

October 30, 2025 15 small changes that can improve the quality of your work life

Data quality and data silos keep businesses from sharing data across teams

Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams →

Improve your marketing campaign(s) ROI and Lead Quality using a CRM

Marketing Campaigns

Improve your marketing campaign(s) ROI and Lead Quality using a CRM Craig Ellis May 2, 2025 A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM →

AI’s Twisted Landing Page Navigates Around Ad Quality

Website Landing Pages

AI’s Twisted Landing Page Navigates Around Ad Quality by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2025 It’s an old problem with a new twist since the search industry added generative AI to its tool chest. But this predictive model that improves navigation for better search ad visibility and engagement based on a landing page … Continue reading AI’s Twisted Landing Page Navigates Around Ad Quality →

Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views

Instagram Trends

Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views And the best quality goes to ‘creators who drive more views.’ cheyenne macdonald Mon, Oct 28, 2024 REUTERS / Reuters In an AMA this weekend, Instagram head Adam Mosseri shared some insight into why some videos on the platform … Continue reading Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views →

Employees could see higher quality healthcare benefits as employers get more selective

Employee Benefits

October 14, 2024 Employees could see higher quality healthcare benefits as employers get more selective Big employers expect a jump in healthcare costs next year. BY Associated Press A healthcare spending surge looms in the new year, and Business Group on Health is helping employers understand it. The nonprofit found in a recent survey that large … Continue reading Employees could see higher quality healthcare benefits as employers get more selective →

The marketer’s guide to conquering data quality issues

Marketing Guide

Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on August 16, 2024 Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. … Continue reading The marketer’s guide to conquering data quality issues →

Google: Audience focus, content quality are still the keys to SEO

SEO Tools

Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024 If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO →

B2B marketers say improving data quality is top priority

Data Quality

Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024 Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority →

How to Write Quality Content for E-Commerce Website 10x Faster

Writing Skills

How to Write Quality Content for E-Commerce Website 10x Faster Andrei Gorichenskii / Sep 22, 2023 Content is one of the pillars of any e-commerce platform. Whichever products you sell, they at least need proper descriptions so that your customers can find them and understand what they are looking at. Writing hundreds of descriptions … Continue reading How to Write Quality Content for E-Commerce Website 10x Faster →