Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online. Bobby Lyons on June 19, 2017 Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In … Continue reading SEO: The missing piece in brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Lori Weiman on April … Continue reading 2017 SEM growth hacks: Monster growth from brand protection
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. Lori Weiman on October 25, 2016 Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory … Continue reading Using PPC brand protection to decrease campaign costs by 51%
Daniel HristovApril 8, 2015 Data gathered by providers of cloud based solutions shows that more and more businesses in the Europe and North America, employ such services and applications in their business operations. The results of correct implementation are steady growth and rapid reduction in the amount of resources needed. Modern cloud based solutions offer … Continue reading Data Protection – Not Only for Large Enterprises! [Infographic]
Dorian Travers December 1, 2014 Many businesses with IT systems hire experts to be in charge of in house data management systems. Whether it is simple or complicated, this is an area that is typically handled by a professional onsite or is outsourced to a professional data center to manage. As the number of … Continue reading The Business Case for Data Protection [Infographic]
Q: What is the right allocation for emergency funds, assuming you already have the equivalent of six months of your expenses? What is the next step if you already completed your emergency funds?-Posted at PFA’s “ask a friend, ask Efren” service at www.personalfinance.ph A: I have always said that personal finance could be summed … Continue reading Personal finance is 3/4 protection
