AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you. Semrush Enterprise on August 14, 2025 at 7:00 am | Reading time: 8 minutes How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers … Continue reading How to Protect and Control Your Brand Reputation in AI Search by Semrush Enterprise
March 01, 2025 4 ways to protect your personal data from Musk’s DOGE BY Emily Guy Birken Americans across all political stripes were understandably concerned when news broke that Elon Musk, the unelected head of the so-called Department of Government Efficiency (DOGE), had gained access to the U.S. Treasury Department’s payment systems. These payment systems are … Continue reading 4 ways to protect your personal data from Musk’s DOGE
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them. Scott Gillum on February 25, 2025 AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research … Continue reading How to protect your marketing survey against AI bot attacks
January 14, 2025 A new movement wants to protect social media from billionaires An initiative called Free Our Feeds, backed by the founder of Wikipedia, is raising money to protect the technology that powers Bluesky. BY Chris Morris Over the past few years, concerns about billionaires using media outlets they own to signal boost their own … Continue reading A new movement wants to protect social media from billionaires
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
November 17, 2024 More states are adopting laws to protect children of family vloggers These laws are not geared toward the casual parent who wants to share a picture of their child on Facebook. They’re putting guardrails in place for a form of child labor that has gone wildly unchecked. BY The Conversation Ruby Franke was once … Continue reading More states are adopting laws to protect children of family vloggers
August 10, 2024 This simple 3-step plan will protect your postretirement nest egg Investing doesn’t stop just because you retire. Here’s how to manage your nest egg after retirement. BY Emily Guy Birken Investing postretirement can be much more complex than it was during your career. You’re going from the simple (but not easy) plan of … Continue reading This simple 3-step plan will protect your postretirement nest egg
Words Behind Strategies At Google, Meta To Protect Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2024 An ad-targeting option at Google came under fire Thursday when it was reported that Google assisted Meta to target Instagram ads to teenagers on YouTube, about one week after the Senate passed legislation designed to hold companies … Continue reading Words Behind The Strategies At Google, Meta To Protect Kids
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters. Shama Hyder on July 23, 2024 Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit … Continue reading How to protect your brand from AI dupes
July 12, 2024 Dollar General is paying $12 million after years of safety violations. Here’s what it’s doing to protect customers and staff In a settlement with the Department of Labor, Dollar General agreed to institute vital workplace safety protocols. BY Henry Chandonnet After the Department of Labor (DOL) launched multiple investigations into unsafe work conditions … Continue reading Dozens have died in Dollar General stores. Here’s what the company is doing to protect customers and staff
