The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities. Steve Petersen on September 3, 2025 I recently had the privilege of hosting another martech intern, which was a marvelous experience. Bringing an intern on board requires commitment and planning, especially when designing projects that create real … Continue reading How to build internship projects that help future talent and current teams
Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more. Justin Sharaf on May 7, 2024 Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. … Continue reading How to effectively delegate tasks and manage projects
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024 As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. Steve Petersen on February 6, 2024 When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. But doing so comes with risks. Before deciding to … Continue reading Combining martech projects: 5 questions to ask
Learn a tactic to make your next project more productive — compiling a list of questions based on current initiatives to reference later. Steve Petersen on November 16, 2023 We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing … Continue reading Marketing projects: Why you should compile questions in advance
Niantic is laying off about 90 employees and canceling four projects ‘Pokémon Go’ isn’t going anywhere, though. K. Holt @krisholt NurPhoto via Getty Images Pokémon Go developer Niantic is laying off eight percent of its workforce, which is said to be around 85-90 jobs. The augmented reality game company has also canceled four … Continue reading Niantic is laying off about 90 employees and canceling four projects
GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032
Why Most DIY Web Design Projects Fail Timothy Carter / 24 Jan 2022 You need to have a website. There’s no other way to build a successful business in the modern era. But if you’re new to the world of entrepreneurship, you’re quickly going to realize that your website’s design, development, and maintenance are … Continue reading Why Most DIY Web Design Projects Fail
Megan Golden June 5, 2021 Before diving into a customer relationship management (CRM) platform integration project, one step to take is the always important but somewhat dreaded task of data cleaning. Although many times this to-do is skipped, ignored, or even rushed—and therefore done poorly—it’s a must-do if you want your integration project to go … Continue reading Leveraging Integration Projects: How to Keep Your CRM Data Clean
