Tag Archives: Projects

Leveraging Integration Projects: How to Keep Your CRM Data Clean

Megan Golden June 5, 2021 Before diving into a customer relationship management (CRM) platform integration project, one step to take is the always important but somewhat dreaded task of data cleaning. Although many times this to-do is skipped, ignored, or even rushed—and therefore done poorly—it’s a must-do if you want your integration project to go … Continue reading Leveraging Integration Projects: How to Keep Your CRM Data Clean

Why Are System Integration Projects Critical For Business Success? [With Examples]

Charly Mostert May 25, 2021 If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. Here’s a quick refresher on the state of martech tools as of April 2020: There are now 8,000+ tools in the landscape, up 13.6 percent year-over-year. (So basically the same amount of … Continue reading Why Are System Integration Projects Critical For Business Success? [With Examples]

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Using Side Projects to Develop New Skills

Jonathan Crossfield January 12, 2021 It’s that time of year when people start throwing around mottos such as “New Year, new you” and announcing resolutions that will usually be completely forgotten by January 2nd. (Quitting sour gummy worms is hard, honest!) Many New Year’s resolutions fail because they’re more about “should” than “will”. I should … Continue reading Using Side Projects to Develop New Skills

Leaders, Do You Need Help to Be Sure Your Projects Are on Track?

Liz Kislik November 19, 2020   Three times in the last nine months, senior executives from different organizations have complained to me that the initiatives they’re interested in aren’t progressing. Of course, it’s a stressful time for everyone, and meetings on Zoom aren’t as good as whiteboard meetings in real conference rooms and serendipitous catchups … Continue reading Leaders, Do You Need Help to Be Sure Your Projects Are on Track?

How to Generate Leads For Technology Projects and Score More Clients

Dwight Hill November 3, 2020 For every business, creating a steady stream of leads is an essential — but tricky — component to generating revenue. Mastering how to generate leads for technology projects can be even more difficult because the dense competition in technology industries gives potential customers more than enough options to overlook your … Continue reading How to Generate Leads For Technology Projects and Score More Clients

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Creating Reality-Based Forecasts in Agile Projects

Anthony Mersino August 26, 2020 Agile approaches for estimating and forecasting are better than traditional approaches because they deliver better and more predictable results. Agile project forecasts are also easy to understand and easy to update because they are based on the team’s actual velocity. This is what I call a reality-based agile forecast. Traditional … Continue reading Creating Reality-Based Forecasts in Agile Projects

5 Kanban Board Software Options to Keep Your Projects on Track

Dinesh Varadharajan August 4, 2020 Kanban is a Japanese term that means a billboard in English. In project management terms, it describes the utilization of a visual system focused on transparency. Kanban allows you to put a pivotal focus on efficiency. It lets you communicate, streamline, and visualize the flow of work while limiting the … Continue reading 5 Kanban Board Software Options to Keep Your Projects on Track