Tag Archives: Projects

Niantic is laying off about 90 employees and canceling four projects

Niantic is laying off about 90 employees and canceling four projects ‘Pokémon Go’ isn’t going anywhere, though. K. Holt @krisholt     NurPhoto via Getty Images Pokémon Go developer Niantic is laying off eight percent of its workforce, which is said to be around 85-90 jobs. The augmented reality game company has also canceled four … Continue reading Niantic is laying off about 90 employees and canceling four projects

GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032

GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese  @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032

Leveraging Integration Projects: How to Keep Your CRM Data Clean

Megan Golden June 5, 2021 Before diving into a customer relationship management (CRM) platform integration project, one step to take is the always important but somewhat dreaded task of data cleaning. Although many times this to-do is skipped, ignored, or even rushed—and therefore done poorly—it’s a must-do if you want your integration project to go … Continue reading Leveraging Integration Projects: How to Keep Your CRM Data Clean

Why Are System Integration Projects Critical For Business Success? [With Examples]

Charly Mostert May 25, 2021 If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. Here’s a quick refresher on the state of martech tools as of April 2020: There are now 8,000+ tools in the landscape, up 13.6 percent year-over-year. (So basically the same amount of … Continue reading Why Are System Integration Projects Critical For Business Success? [With Examples]

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Using Side Projects to Develop New Skills

Jonathan Crossfield January 12, 2021 It’s that time of year when people start throwing around mottos such as “New Year, new you” and announcing resolutions that will usually be completely forgotten by January 2nd. (Quitting sour gummy worms is hard, honest!) Many New Year’s resolutions fail because they’re more about “should” than “will”. I should … Continue reading Using Side Projects to Develop New Skills

Leaders, Do You Need Help to Be Sure Your Projects Are on Track?

Liz Kislik November 19, 2020   Three times in the last nine months, senior executives from different organizations have complained to me that the initiatives they’re interested in aren’t progressing. Of course, it’s a stressful time for everyone, and meetings on Zoom aren’t as good as whiteboard meetings in real conference rooms and serendipitous catchups … Continue reading Leaders, Do You Need Help to Be Sure Your Projects Are on Track?

How to Generate Leads For Technology Projects and Score More Clients

Dwight Hill November 3, 2020 For every business, creating a steady stream of leads is an essential — but tricky — component to generating revenue. Mastering how to generate leads for technology projects can be even more difficult because the dense competition in technology industries gives potential customers more than enough options to overlook your … Continue reading How to Generate Leads For Technology Projects and Score More Clients