Tag Archives: products

Unifying projects and products: The power of program management in martech

Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024   As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.  While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech

These are the most dangerous products from CES 2024, according to privacy and environmental advocates

  By Associated Press January 14, 2024 The best CES products pierce through the haze of marketing hype at the Las Vegas gadget show to reveal innovations that could improve lives. The worst could harm us or our society and the planet in such “innovatively bad” ways that a panel of self-described dystopia experts has … Continue reading These are the most dangerous products from CES 2024, according to privacy and environmental advocates

Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps

Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others by Laurie Sullivan  @lauriesullivan, August 17, 2023 Amazon is making a move to have ads appear of its owned-and-operated sites. The company’s display ads that serve-up on search results pages will now do the same on third-party websites including Pinterest, BuzzFeed and Hearst Newspapers. The ads … Continue reading Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps

The latest AI-powered martech products, platforms and additions

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Constantine von Hoffman on August 3, 2023 Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.  20% to 30% of customer service and support agents will be replaced with generative … Continue reading The latest AI-powered martech products, platforms and additions

AI in martech: this week’s new features, products and platforms

Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms

This week’s AI-powered martech features, products and platforms

Customer experience, email assistants, programmatic ad fraud detection and more in this week’s roundup of AI products. Constantine von Hoffman on May 11, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more … Continue reading This week’s AI-powered martech features, products and platforms

Nest Secure and Dropcam products will stop working in April 2024

Google is revamping its Home app with a focus on customization   Steve Dent @stevetdent With the launch of new Nest devices, Google has updated its Home app with a raft of new features. The main takeaways are faster and easier pairing of smart devices with Matter, new customization and personalization options, improve interoperability between … Continue reading Nest Secure and Dropcam products will stop working in April 2024

This week’s new AI/ChatGPT-powered martech products

Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 7, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading This week’s new AI/ChatGPT-powered martech products

This week’s new AI-powered martech products, platforms and features

With so many new AI products coming out, it can be hard to keep track of them all. Here’s our roundup of this week’s releases. Constantine von Hoffman on March 30, 2023 Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function.  Why we care. Artificial intelligence … Continue reading This week’s new AI-powered martech products, platforms and features