GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital by Laurie Sullivan , Staff Writer, September 16, 2025 There has been much discussion of the cost to create, from start to finish, an advertisement or video for digital sites or streaming and connected TV (CTV) services. James Maddison, Blockchain.com head of marketing, recently described … Continue reading GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Google Releases Veo 2 Price Tag, Changing Video Ad Production by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2025 Veo 2, Google’s AI video generator announced in December, now has a price that is attracting attention. The 50 cents per second of video adds up to $30 per minute. The price tag will likely make video … Continue reading Google Releases Veo 2 Price Tag, Changing Video Ad Production
May 10, 2024 Why Prada is expanding production in Italy and its artisanal talent Prada has focused on what it calls vertical integration of its supply chain. BY Associated Press The Prada Group is expanding its production footprint in Italy, including dozens of new jobs at its knitwear factory in Umbria, leaning into “Made in Italy” … Continue reading Why Prada is expanding production in Italy and its artisanal talent
Terrence O’Brien @TerrenceOBrien Ableton announced Live 11 in mid November and now it’s finally here. The latest version of its incredibly popular DAW is out of beta and available to all. The list of new features in Live 11 is long and impressive: Comping; linked track editing; MPE support; expression editing; live tempo following; macro … Continue reading Ableton’s Live 11 music production software is 20 percent off
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. Chris Wood on January 12, 2023 Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital … Continue reading How Booksy used DAM to organize their digital asset production
IAB: Why Original Content Creation Is Outpacing TV Production Investment by Laurie Sullivan @lauriesullivan, October 11, 2022 Privacy implications, the creator economy, augmented reality and shopping in the metaverse are all part of the Interactive Advertising Bureau’s report released Tuesday, which explains the changes the industry will experience in the next few years. Original content … Continue reading IAB: Why Original Content Creation Is Outpacing TV Production Investment
Ableton’s music production tools are 25 percent off for Labor Day weekend The Live 11 Intro package is down from $99 to $74. K. Holt @krisholt Ableton All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something … Continue reading Ableton’s music production tools are 25 percent off for Labor Day weekend
Mercedes’ EQS SUV arrives in US showrooms this yearThe EQS looks much better in SUV form. R. Baldwin @strngwys Building upon the success of the EQS and the launch of the EQE, Mercedes has another electric vehicle on the way to the United States. This time it’s more in line with what the … Continue reading Mercedes-Benz starts production of its first electric SUV in the US
The move will bring upgraded professional production to Zoom events. Chris Wood on December 27, 2021 Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part … Continue reading Zoom acquires video production assets from Liminal
Josh Ritchie November 20, 2021 If your brand is considering getting into video—or mixing up the way you do it—now is the time. Online video is only growing. According to Wyzowl, 86% of businesses use video as a marketing tool, and 78% of video marketers say video has directly helped increase sales. Tl;dr: You need … Continue reading How to Find a Video Production Agency (9 Tips to Help the Search)
