September 19, 2025 Stop hiring product managers like project managers There’s a quiet disaster happening in product organizations right now. Companies are hiring armies of people with “product manager” on their business cards, but they’re treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning … Continue reading Stop hiring product managers like project managers
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth. Océane Li on September 5, 2025 As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world. … Continue reading Think like a product manager, grow like a CMO
The more specific the message, the better it will connect with the audience. Eric Dates on July 10, 2025 Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how they see your product in the context of their world. … Continue reading When and how to segment your product messaging
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. Mike Pastore on May 14, 2025 In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a … Continue reading Amplitude brings marketing and product teams together in one platform
Product Content Citations Dominate AI Search – Where Do Others Fall In Line? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2025 Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Google executives have long said that links to pages … Continue reading Product Content Citations Dominate AI Search – Where Do Others Fall In Line?
Amazon To Enforce Title Requirements For Product Listings by Laurie Sullivan , Staff Writer @lauriesullivan, January 14, 2025 Amazon has made significant changes to its product title listing policy and will begin enforcing them next week. Tuesday’s deadline — January 21 — includes changes related mostly to character length and keyword repetition. It aims to improve … Continue reading Amazon To Enforce Title Requirements For Product Listings
Sonos’ chief product officer is also leaving the company The role has been made redundant as the company reverses course from last year’s mobile app fiasco. anna washenko Updated Thu, Jan 16, 2025 Sonos Sonos is continuing to clean house as the company recovers from the hits it took following a disastrous … Continue reading Sonos’ chief product officer is also leaving the company
September 23, 2024 Yes, it does matter if your product is ugly A select few companies can get away with clunky, ugly products. For the rest, beauty matters. BY Liz Stinson Despite what we’ve been told—that “beauty is in the eye of the beholder”—there are some statistical truths to what makes something nice to look at. A … Continue reading Yes, it does matter if your product is ugly
Sonos is delaying two product launches until it fixes its buggy app CEO Patrick Spence said the app is the company’s top priority right now. billy steele Thu, Aug 8, 2024 Billy Steele for Engadget Last quarter should’ve been a triumphant one for Sonos with the launch of its first headphones, but the … Continue reading Sonos is delaying two product launches until it fixes its buggy app
July 29, 2024 LinkedIn’s chief product officer discusses how AI will help hiring and recruitment The professional networking platform last month rolled out new AI features to help users search for jobs, tailor their résumés, and create personalized cover letters from scratch. BY Associated Press Like many other technology companies, LinkedIn is all in on generative … Continue reading LinkedIn’s chief product officer discusses how AI will help hiring and recruitment
