Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space. Chris Wood on February 1, 2024 This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. … Continue reading IAB launches new privacy compliance tool
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security
By Associated Press January 14, 2024 The best CES products pierce through the haze of marketing hype at the Las Vegas gadget show to reveal innovations that could improve lives. The worst could harm us or our society and the planet in such “innovatively bad” ways that a panel of self-described dystopia experts has … Continue reading These are the most dangerous products from CES 2024, according to privacy and environmental advocates
India passes controversial telecoms bill amid privacy concerns Rachael Davis / Last Updated: Dec 21, 2023 India’s parliament has passed a controversial bill to modernize its telecommunications and connectivity ahead of the country’s general election in spring 2024. The new bill, voted through on Thursday, December 21, would replace original legislation dating back as early … Continue reading India passes controversial telecoms bill amid privacy concerns
WhatsApp privacy with new call IP address hiding Radek Zielinski / Nov 10, 2023 According to a Nov. 8 announcement by Meta Platforms, its popular messaging app WhatsApp has rolled out a new privacy feature that hides users’ IP addresses during voice and video calls. This change aims to give users more control over … Continue reading WhatsApp privacy with new call IP address hiding
Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting
How GDPR is affecting the games you love The gaming industry had to comply with the EU’s privacy rules, too. David Lumb Getty Images How GDPR is affecting the games you love The tech world has been bracing for a new set of European privacy rules that How GDPR is affecting … Continue reading Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy by Wendy Davis @wendyndavis, August 23, 2023 Advocacy groups on Wednesday renewed their call for the Federal Trade Commission to investigate whether YouTube was serving behaviorally targeted ads to children under the age of 13. “Ultimately, only a body with investigative authority, such as the … Continue reading Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy
IAB Council Talks About Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2023 Michael Hahn, Executive Vice President, General Counsel, IAB and IAB Tech Lab and Tony Ficarrotta, assistant general counsel at the IAB, have challenging positions in their work serving the marketing and advertising industry. One of their jobs is to ensure … Continue reading IAB Council Talks About Privacy
