Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
FCC Urged To Require Privacy Disclosures In Broadband ‘Nutrition Labels’ by Wendy Davis , Staff Writer @wendyndavis, March 24, 2022 The Federal Communications Commission should require broadband providers to disclose in nutrition-label format whether they draw on data about subscribers’ online activity for ad targeting, the watchdog Center for Democracy & Technology says. “Clear standardized information … Continue reading FCC Urged To Require Privacy Disclosures In Broadband ‘Nutrition Labels’
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU
A new survey from MediaMath confirms consumers really do care how brands handle their personal information. Kim Davis on January 24, 2022 AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will … Continue reading Prioritizing data privacy leads to brand trust
Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News by Laurie Sullivan @lauriesullivan, January 18, 2022 Startpage, a privacy search engine, on Tuesday released the Startpage Privacy Protection browser extension for free download on Chrome and Firefox. The extension enables people to browse the Internet more securely, automatically blocking first- and third-party trackers, … Continue reading Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
A study from GroupM shows declining enthusiasm for new technologies and data sharing. Chris Wood on January 14, 2022 Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December … Continue reading Data and privacy concerns grow among consumers
Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. Chris Wood on December 29, 2021 In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand … Continue reading 2022 Predictions: Data strategy and privacy
Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform
Privacy Rules Top The List Of Digital Challenges In 2022 by Nina Lentini , Staff Writer @Nina_Lentini, November 26, 2021 A new survey of global business executives finds most looking to overcome several challenges for their digital teams — with privacy regulations topping the list for 2022. Among those challenges are privacy regulations and guidelines; organizational … Continue reading Privacy Rules Top The List Of Digital Challenges In 2022
