Tag Archives: Privacy

3 things to know about the American Data Protection and Privacy Act

Privacy Regulations

A quick guide to the ADPPA as currently drafted. It might change, of course, and it’s not guaranteed to pass. Kim Davis on August 2, 2022 The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version … Continue reading 3 things to know about the American Data Protection and Privacy Act →

Guarantee trust by handing privacy power back to the consumer

Trust Development

The way to break marketing’s “privacy paradox” is to lead with first-party data transparency. Josh Perlstein on July 15, 2022 at 12:13 pm Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust … Continue reading Guarantee trust by handing privacy power back to the consumer →

This NASDAQ adviser thinks markets are tumbling because of data privacy changes

Data Privacy

By Shalene Gupta     June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes →

Android may be biggest beneficiary of Apple’s privacy protections

Google Penalties

59% of mobile advertisers moved ad spend away from iOS. Constantine von Hoffman on June 6, 2022 Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 … Continue reading Android may be biggest beneficiary of Apple’s privacy protections →

What is identity resolution and how are platforms adapting to privacy changes?

Privacy

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes? →

Google Releases Privacy Sandbox Timeline Updates

Google Pages

Google Releases Privacy Sandbox Timeline Updates by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2022 Google released details on Thursday of the progress made for Privacy Sandbox on Android, the first update since announcing the initiative in February. Its current design proposals are focused on supporting mobile devices and apps, but Google has received many questions about … Continue reading Google Releases Privacy Sandbox Timeline Updates →

Apple privacy protections expected to cost big tech firms $16 billion in coming year

Privacy

ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year →

Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls

Advertisement Industry

Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan  @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls →

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