Survey identifies “primary” and “secondary” consumer purchase variables. Greg Sterling on October 20, 2016 The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content … Continue reading Research: location a primary buying consideration for 43 percent of consumers
by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary
by Steve Hamm June 17, 2016 Follow @maasprosrduJune 17, 2016 If sharing is the name of the game with social media marketing, then creating content that invites Facebook or Twitter followers to do just that would be sufficient. What would you say if we told you that this is actually of secondary importance? One primary … Continue reading Does Your Social Media Marketing Approach Miss A Primary Key Endpoint?
Erika DicksteinSeptember 30, 2015 Bet you didn’t think you could learn anything (aside from which candidates want which of their family members on the $ 10 bill) from the Republican Party’s presidential primary race. I thought this too until I started perusing the candidates’ websites and realized that small business owners can learn a lot … Continue reading 7 Lessons Your Small Business Can Learn From the Republican Primary Websites
Company’s pitch: “Be where your customers are already spending their time.” Greg Sterling on September 8, 2015 Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.” At a high … Continue reading Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
73 percent said they’ll use mobile devices to shop this year. Greg Sterling on November 6, 2014 As with other holiday related surveys being released almost daily, new consumer data from shopping site Retale (1,000 U.S. adults) argue that consumers will spend more money on shopping this year. And much of that spending will be influenced by mobile. Earlier this week … Continue reading Survey: Locating Stores Is Primary Mobile Shopping Activity
