Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. Mike Pastore on September 12, 2025 With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic … Continue reading 20 strategic planning tips for marketers preparing for 2026
July 28, 2025 Workers in Boeing’s defense division are preparing to strike. Here’s why BY Reuters Union members who assemble Boeing’s fighter jets in the St. Louis area have “overwhelmingly voted” to reject the company’s contract offer on Sunday, with the company now preparing for an imminent strike. Boeing’s proposal, which was sent on Tuesday to … Continue reading Workers in Boeing’s defense division are preparing to strike. Here’s why
January 17, 2025 How 2 CareerTok creators are preparing for the TikTok ban Influencers Hanna Goefft and Courtney Johnson share what the platform has meant to them and how they’ll keep providing career advice. BY Jocelyn Mintz As a nationwide TikTok shutdown looms, more than 100,000 full-time TikTok content creators are scrambling to figure out the … Continue reading How 2 CareerTok creators are preparing for the TikTok ban
May 13, 2024 How Phoenix is preparing for another disastrously hot summer After a record-hot summer last year in Phoenix, with 54 days reaching 110 degrees or higher and 645 heat-related deaths, city leaders are ramping up efforts even more this year. BY Wyatt Myskow This article originally appeared on Inside Climate News. It is republished … Continue reading How Phoenix is preparing for another disastrously hot summer
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know
Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro
How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. Chris Wood on August 16, 2022 As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with … Continue reading How marketers are preparing for the future of in-game ads
By Clint Rainey July 27, 2022 Workers behind an unprecedented union drive at Wells Fargo are now trying to enlist congressional allies in their battle. Though employees have been trying to unionize America’s third-largest bank for years, a renewed push began several months ago. This time it’s been galvanized by support from the Committee for … Continue reading Wells Fargo won’t commit to union neutrality, and bank employees are preparing for an ugly fight
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free. Kim Davis on March 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest … Continue reading Digital transformation is about preparing for the future
