Tag Archives: Preferences

Consumer Preferences for Personalization

Larisa Bedgood October 15, 2020 Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt … Continue reading Consumer Preferences for Personalization

Knowing WFH Preferences Key to Employee Recruitment and Retention

Knowing WFH Preferences Key to Employee Recruitment and Retention Bruce Orcutt / 25 Aug 2020 It’s no secret that there’s substantial competition in the tech industry for great talent. Understanding what motivates employees and what type of work environments they prefer can go a long way in attracting the best tech talent. As a result … Continue reading Knowing WFH Preferences Key to Employee Recruitment and Retention

Email vs. social channels: Who will win over consumers’ communication preferences?

In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?

Why Messaging has Completely Surpassed Calling in the Preferences of Workers

In recent years, there has been a swift shift towards messaging as the preferred mode of communication, with the number of phone calls steadily declining and discontent with email growing. As cited in a previous blog post, Americans aged 18-29 send and receive an average of almost 88 texts a day, compared to just 17 … Continue reading Why Messaging has Completely Surpassed Calling in the Preferences of Workers