Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs
Tag Archives: Predictions
20 expert predictions: Here’s what successful marketers will do in 2019
From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019. Wendy Almeida on January 2, 2019 Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will … Continue reading 20 expert predictions: Here’s what successful marketers will do in 2019
6 Local SEO Predictions for 2019 and Beyond
Ashley Kimler — November 29, 2018 Follow @ashleykimler — November 29, 2018 What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would … Continue reading 6 Local SEO Predictions for 2019 and Beyond
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. Peter Isaacson on November 29, 2018 As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And … Continue reading 5 predictions for B2B marketing in 2019
8 Real, Data-Backed Predictions for PPC in 2018
Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018
5 Bold Predictions for E-Commerce Tech in 2018
Mike Mallazzo — January 14, 2018 — January 14, 2018 Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. … Continue reading 5 Bold Predictions for E-Commerce Tech in 2018
What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018 My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
Top 5 Digital Marketing Predictions for 2018
Navneet Kaushal — December 18, 2017 Follow @navneetkaushal — December 18, 2017 Today, we’re going to cover the Top 5 Digital Marketing Predictions for the upcoming 2018. Some of them might be things that you, too, have expected. And some of them might be unexpected for you. In any way, make sure you take advantage … Continue reading Top 5 Digital Marketing Predictions for 2018
3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. Ryan Shelley on May 3, 2017 at 1:00 pm SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an … Continue reading 3 predictions about the future of SEO
Annual Performance Review Predictions for 2017
Michael Heller — March 22, 2017 — March 22, 2017 Performance management is one of the biggest discussions among HR professionals right now. Annual performance reviews are being debated on how to transform them into something that serves both managers and employees. Many companies are deciding to ditch the annual review process, while others are … Continue reading Annual Performance Review Predictions for 2017
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