Steve RaysonJuly 4, 2015 In the last 2 years at BuzzSumo we have crawled and analyzed over 1.6m ‘how to’ posts. The top posts were shared many hundreds of thousands of times. The posts ranged from ‘how to hide your house from Google maps’ and ‘how to paint furniture’ to ‘how to be a great … Continue reading The Perfect ‘How To’ Post – What We Learnt From 1.6m Articles
Bob KeaveneyJuly 4, 2015 A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and … Continue reading How Long Should a Blog Post Be? It Depends.
David MurdicoJuly 3, 2015 Ecclesiastes – aka King Solomon, that famous guy from the Bible – once wrote: “Whoever watches the wind will not plant; whoever looks at the clouds will not reap.” I don’t care of you’re Christian, Jewish, Muslim, Buddhist, or celebrate Festivus… that holiday for the rest of us, the quote applies … Continue reading What Is The Best Time To Post Social Media Updates?
Bob HutchinsJuly 3, 2015 Communications theorist Marshall McLuhan famously said, “The medium is the message.” That was 1964. Today we have thousands more mediums (to say nothing of the number of messages competing for our attention). But McLuhan’s koan is truer today than ever before. The channels a brand chooses and the types of content … Continue reading Where To Post, What To Post, How To Post, When To Post
Rebekah RichardsJune 30, 2015 It’s been said countless times, “A picture says a thousand words”. What do your blog post graphics say about you? Do you simply grab a stock photo or two and add it to your post? Do you go all out and create full custom graphics for every post to wow your … Continue reading How To Create Images That Boost Blog Post Shares [Infographic]
Carly MurphyJune 30, 2015 It doesn’t matter if you’re just starting your first blog or are a veteran blogger, there will come a time where you will have writers block. It could be because it’s Friday afternoon and your brain has already started the weekend, or, it could be that you can’t figure out what … Continue reading 9 Different Blog Post Types and How to Use Them
Sarah GreesonbachJune 22, 2015 Sometimes it seems like managing content for social media is quite a difficult undertaking. There appear to be so many moving parts and questions that arise in the process. Where do I build a presence? What do I post day after day? How can I find out the best days … Continue reading How Will You Know When To Post On Social Media?
Laura DonovanJune 16, 2015 In its effort to improve User experience and enhance individual News Feeds Facebook has announced that it will now measure the time spent looking at an update. Researchers at Facebook culled data from a survey that had Users rate their experience with Facebook and how the content they received in their … Continue reading Facebook’s New Metric: Time Spent on a Post
Lori SoardJune 6, 2015 One issue I see as an editor over and over are articles that are pretty lengthy and have a lot of redundant information. As a writer, you have something to say. That’s why you write after all. Writers also tend to be word lovers. It is easy for them to add … Continue reading Top Editing Tips for Cutting a Lengthy Post Down to Size
Jennifer MadisonMay 27, 2015 Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly, mobile now accounts for 73% of Facebook ad revenue. As consumers continue their shift to mobile, savvy advertisers are upping their game with captivating mobile Page Post ads. However, … Continue reading 6 Creative Best Practices for Mobile Page Post Ads
