Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season
Hey Google, Play Me Some News by Laurie Sullivan , Staff Writer @lauriesullivan, November 19, 2019 Google took audio one step into the future by introducing Your News Update, a way to listen to news hosted by the Google Assistant. Think of the feature as a personal news audio list. The announcement, made Tuesday, allows Google to … Continue reading Hey Google, Play Me Some News
Paul Keijzer — October 30, 2019 Follow @Paul_Keijzer The struggles of every leader are innumerable, from juggling ever changing priorities to managing people and their emotions. It’s an ever-changing landscape that one must traverse, and at times, the manager themselves have to wear multiple caps. The concept of Good Cop and Bad Cop is a … Continue reading Should Leaders Play Good Cop or Bad Cop?
Here’s a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue. Stefan Tauber on October 24, 2019 In case you don’t follow gaming, the first Fortnite Worldcup came to a glorious end a couple of months ago and the numbers alone were staggering: 40 million qualifiers, 20,000+ fans … Continue reading Marketers have to play more videogames to make better brand experiences
The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content
Ellen Huxtable — April 25, 2019 Follow @abiztweet — April 25, 2019 How about them Cubs? Business leadership can be exhausting. So take a break, and indulge and reflect on glorious memories of our National Pastime. It’s springtime in Chicagoland, and thoughts, at least on the north side, again turn toward the perpetual saga of … Continue reading Play Ball! Business Leadership Lessons from Baseball
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics
With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. Ben Gibson on March 6, 2019 Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make … Continue reading Why developers should play a big role in your next marketing campaign
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
Personal Branding Blog — December 6, 2018 — December 6, 2018 Meetings are forums and events where perceptions are built and broken. Every meeting is different – even regularly occurring and frequent ones. Sometimes they are predictable and standard operating procedures, sometimes they are promising yet tense. Considering how much time we spend in meetings, … Continue reading What Role Do You Play In Meetings?