Tag Archives: Plan

How To Win With LinkedIn In Your B2B Marketing Plan

Dave OrecchioNovember 5, 2015 The terms “LinkedIn” and “business” have become synonymous over the years, so it’ll come as no surprise that you can profit from incorporating this major social media platform into your B2B marketing plan. Here are some tips for making the most of your company’s LinkedIn presence. Turning Your LinkedIn Page Into … Continue reading How To Win With LinkedIn In Your B2B Marketing Plan

Why Process Is the Foundation for Your Digital Marketing Plan

Erica LindbergOctober 29, 2015 Every B2B marketer needs content to do their jobs. From product marketing to digital marketing—and everything in between—B2B marketers across the board rely on marketing content to fuel pipeline, drive sales, and increase customer retention. But, there’s a catch. Content can’t live in a black box. In the age of the … Continue reading Why Process Is the Foundation for Your Digital Marketing Plan

Adding User Generated Content to Your Social Media Plan

Danielle CoeOctober 29, 2015 One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in … Continue reading Adding User Generated Content to Your Social Media Plan

10 Benefits You’ll Reap from Using an Effective Onboarding Plan

Christine MarinoOctober 12, 2015 What characterizes a good onboarding plan? The quality of training? The success rate? Whatever factors you deem relevant to its outcome, an effective onboarding plan has some pretty specific results. Take a look at the 10 benefits you’ll reap from using an effective onboarding plan. 1. Shorten the learning curve and … Continue reading 10 Benefits You’ll Reap from Using an Effective Onboarding Plan

Will Your 2016 Digital Marketing Plan Knock It Out Of The Park?

Liz PapagniSeptember 17, 2015 Our Expert Tips in Content, Social Media & Optimization Will Help You Make It Happen Most of us are up to our ears (and elbows) in 2016 marketing planning. We’re pouring over year-to-date business results and brainstorming new tactics for SEO, conversions, social media – the list goes on and on. … Continue reading Will Your 2016 Digital Marketing Plan Knock It Out Of The Park?