Tag Archives: Placements

YouTube Display Ads 101: How to Target Placements & Boost Conversions

Joe Martinez — February 3, 2020 When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states … Continue reading YouTube Display Ads 101: How to Target Placements & Boost Conversions

Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic]

by Alisa MeredithAugust 7, 2016 We love options. The more the better, especially when it comes to targeting our ads – because more targeted advertising means improved results for less money. At least, when you know what you’re doing. Which is why sometimes we hate options. Well, Promoted Pins are no longer the so-simple-a-caveman-could-do-it option. … Continue reading Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic]

Should Brands Pay Bloggers For Media Placements?

William ComcowichJune 30, 2015 Photo credit: Jay Peroni Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and marketing are now reaching out … Continue reading Should Brands Pay Bloggers For Media Placements?