Tag Archives: Placed

Placed Attribution For TV Connects To In-Store Visits

Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits →

Placed Tracks Feet Into Stores

Retail Marketing

Placed Tracks Feet Into Stores by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2018 Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017, has released the free tool Placed Insights to … Continue reading Placed Tracks Feet Into Stores →

Location-Based Placed Develops Attribution For Search

Marketing Attribution

Location-Based Placed Develops Attribution For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2017 Location-based measurement company Placed on Tuesday launched Placed Attribution for Search to connect paid-search clicks to store visits. It’s an interesting model for a location-based company to create. It seems more companies focused on data are finding their way … Continue reading Location-Based Placed Develops Attribution For Search →

37% of consumers say ads placed next to offensive content impact brand perception

Advertisement Mistakes

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception →

Placed Brings Offline Attribution To More Programmatic Players

Analytics

Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players →