The default martech sales motion asks you to tear out your stack and bet 18 months on a rebuild. Buyers increasingly prefer a different path. By Gene De Libero Published on July 1, 2026 A vendor rep is in your conference room with a slide titled “Migration Roadmap.” She’s drawn an arrow from … Continue reading The rip-and-replace pitch is out of step with today’s buyers
June 25, 2026 Amazon’s big Prime Day pitch is its AI assistant. Is it working? BY Chris Stokel-Walker It’s a big moment for Amazon. The online retail giant’s misnamed Prime Day, which actually stretches across half a week and ends June 26, is in full swing, with blockbuster discounts on a vast swathe of products. But … Continue reading Amazon’s big Prime Day pitch is its AI assistant. Is it working?
DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition by Laurie Sullivan , Staff Writer @lauriesullivan, September 4, 2024 It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing number of antitrust experts believe that sort of … Continue reading DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition
By Issie Lapowsky June 13, 2023 Salesforce CEO Marc Benioff scanned the crowd of corporate executives, journalists, and enthusiastic Salesforce fanboys sitting before him in a hotel ballroom in Manhattan on Monday and took an informal poll. “How many people here have already used ChatGPT? Raise your hands,” he asked the group, which had … Continue reading Marc Benioff makes a pitch for generative AI you can trust
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
By Harry McCracken March 07, 2023 For our new oral history of LinkedIn, we talked to dozens of people and pieced together a detailed story of how the business-centric social network rose from a mere idea in 2003 to the indispensible global platform it is today. But even at 6,000-plus words, our account … Continue reading This 2004 LinkedIn pitch deck is an amazing, nostalgic time capsule
Pallavi Tyagi August 5, 2021 I’m on a mission to make the whole networking thing easier for you, especially if you’re an entrepreneur. I’m going to share my experiences that have helped me craft an effective elevator pitch specifically for those quick-fire rounds that are a part of most business networking groups. As we discussed … Continue reading How to Smartly Pitch in Business Networking Groups
Alaina Brandenburger April 29, 2021 Entrepreneurs know that the most important part of starting a business is securing investors. You will likely pitch your business hundreds of times at networking events, meetings with banking professionals, speaking with venture capitalists, and talking to friends and family. Preparing your elevator speech upfront will help you tackle all … Continue reading How to Write an Elevator Pitch to Raise Money for Your Startup
Jan Bednar January 27, 2021 Elevator pitches are an invaluable element of the business lifecycle. They offer a simple and effective way to capture investors’ attention with a nuts-and-bolts explanation of why your idea is worth their time and money. But there’s a reason they’re called “elevator” pitches — VCs hear several pitches each day, … Continue reading 3 Ways to Deliver an Elevator Pitch That Will Sell Anyone
Sahail Ashraf December 14, 2020 Then, have fun with a mirror or a friend. Just keep going over your pitch again and again. It needs to get to the point where you know it inside out. And the more you practice it in front of a mirror, or that special friend, the more you will … Continue reading How to Write a Ridiculously Powerful Elevator Pitch
