By Jeff Beer January 08, 2024 If you haven’t heard of Geem seaweed snacks or Ting’s Jackfruit Chips just yet, chances are you will very soon. The two snack brands are among the winners of Foxtrot Market’s 2023 Up and Comers Awards announced last week, a competition to find the tastiest, most interesting, and compelling … Continue reading How America’s most influential corner store picked 2024’s next hot snacks
By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users
Karl Sakas — June 5, 2017 Follow @KarlSakas— June 5, 2017 First, clients must trust you and your agency. The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which … Continue reading Build Trust, Get Picked: 13 Ways for Agencies to Get More Clients
