ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack. Stephanie Miller on December 12, 2025 Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need … Continue reading Stronger targeting starts with aligned personas and ICPs
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. Katie Templin on November 3, 2025 Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or … Continue reading Why behavioral segmentation beats personas for real personalization
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns. MarTechBot on December 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Creating personas for account-based marketing (ABM): Best of the MarTechBot
Here are the six types of people most likely to stop using a B2B product and how to handle them. Mike Pastore on August 19, 2024 Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com … Continue reading How to identify high-churn personas in B2B and mitigate their risk
We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts. MarTechBot on January 22, 2024 MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went … Continue reading MarTechBot update: Personas, image generation and new prompts
Marketers Offered Identity-Free Personas by Ray Schultz , July 5, 2023 Nano Interactive has debuted a platform that it says can help marketers target advertising without the use of cookies. The new product, Intent Personas, allows brands to “reach demographics without relying upon any kind of personal data,” says Carl White, CEO, Nano Interactive. White … Continue reading Marketers Offered Identity-Free Personas
B2B Marketers Need Content Personas by Mark Morse , June 8, 2023 The following was previously published in an earlier edition of Marketing Insider. Audience personas have anchored modern B2B marketing for decades. We’ve gotten increasingly detailed, even scientific, about our prospective customers’ daily lives — everything they do, think, experience, and feel within their … Continue reading B2B Marketers Need Content Personas
Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality by Laurie Sullivan @lauriesullivan, September 29, 2022 Anthony Flaccavento, newly appointed GM of the Americas at Ogury — a global ad tech company with a strong presence in Europe and the U.S. — spent years coaching basketball, soccer, baseball and other sports … Continue reading Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns
Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers
