Justin Wong October 8, 2020 You’ve finally launched your new business. Congratulations! Now, it’s time to make people aware of your presence, as well as your products and services. The best way to do this? Strong branding and a custom marketing plan – two crucial components that don’t come cheap. That’s what this article is … Continue reading How to Craft the Perfect Startup and New Business Marketing Budget
Victoria Taylor September 23, 2020 Around 80% of Instagrammers use the platform to decide whether to buy a product or service. The defining fact that attracts them all boils down to three things: Your Instagram images, branding, and caption. These three things are in the top ten most essential aspects of a successful Instagram brand. … Continue reading 8 Must-Have Tips for Crafting the Perfect Instagram Caption
Jon-Mikel Bailey June 27, 2020 Sure, the stock market might surge on any given day, but, the stock market is not the economy. We’re in a recession, folks. Don’t believe me, I’ve covered my bases here… Liberals: NPR says we’ve been in a recession since February. Conservative: WSJ says “the U.S. officially entered a recession … Continue reading A Recession is the Perfect Time to Invest in SEO
Kim Lawton — May 13, 2020 There’s nothing I find more inspiring than seeing a woman entrepreneur pitch her business with poise, grace, and confidence. Luckily for me, I got to watch five women do just that recently during Enthuse Foundation’s pitch competition. Hosting a pitch competition for women founders was a gratifying experience for … Continue reading Pitch Perfect: 4 Ways to Help Your New Business Stand Out With Investors
Micah Lally — March 17, 2020 Social media marketing is like a really awesome Swiss Army knife. There are a ton of cool tools that branch off of it and a million different tasks you can perform. But your success all depends on how you choose to wield it. A really solid Twitter marketing strategy … Continue reading How to Perfect Your Twitter Marketing Strategy to Expand Your Reach
John Lincoln — January 7, 2020 If part of your digital strategy involves Instagram marketing, then you’ve already noticed that it can be a hassle to create images with captions. Sure, you can outsource that task to a professional video or image editing team. But that can be expensive and time-consuming. Wouldn’t it be great … Continue reading 6 Instagram Tools to Create Perfect Posts
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season
Stephanie Lee — November 18, 2019 We all know what it’s like to send a qualified prospect our highest converting sales pitch, only to receive total radio silence in return. We get stuck wondering why our prospect didn’t respond, what happened since the last time we spoke, and what we should say next. In fact, … Continue reading How Top Sales Teams Write the Perfect Follow-up Email After No Response
Advertising (Like Journalism) Isn’t Perfect by George Simpson , Featured Contributor, October 31, 2019 Clickbait used to be the hallmark of sites like BuzzFeed and The Daily Mail, but apparently The New York Times is not above it, with a headline the other day that read “The Advertising Industry Has a Problem: People Hate Ads.” … Continue reading Advertising (Like Journalism) Isn’t Perfect
A Perfect Path to Purchase? It Doesn’t Exist by Eric Perz , November 1, 2019 Over the past several years, both marketers and agencies have smartly embraced the idea of “multitouch attribution,” or MTA. It’s the concept that many marketing channels work together to lead a prospect to purchase, and so credit must be divided … Continue reading A Perfect Path to Purchase? It Doesn’t Exist
