Tag Archives: Overreact

Why retailers shouldn’t overreact to the voice search revolution

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution

Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail

Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016    Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail

Startups: Don’t Overreact to Dots

by Adam Steinberg February 18, 2016 Follow @adams472February 18, 2016 “Altogether too often, people substitute opinions for facts and emotions for analysis.” – Only the Paranoid Survive As a startup, you’re constantly getting new data and feedback from the market. Every day, it seems like you have discovered something new about your business. It’s incredibly … Continue reading Startups: Don’t Overreact to Dots