Don’t let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times. Victoria Godfrey on September 21, 2015 Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound campaigns to methods designed to bring the business to … Continue reading Big Data Makes For Better Outbound Marketing
Nico SnyderSeptember 7, 2015 Have you ever got so busy that you completely ignore email and voicemail for a week? Maybe you were on vacation. Or you were out sick. Or maybe you just had your head down wrapping up a big project on a tight deadline and had no time for external distractions. Prospects are no different. During … Continue reading How To Nurture Cold Leads in an Outbound Sales Campaign
By Rocket Post, Published October 14, 2014 Get your shovels ready and start digging a grave. Outbound marketing is dead. That’s what industry experts have been saying for years, isn’t it? There’s not much it can do for us and it’s not worth the cost. So, why should we care about it? The question really … Continue reading What Exactly Is Outbound Marketing And Why Should I Care?
