Tag Archives: options

All About Amazon’s Sponsored Products Ads: Your Targeting Options

Warut Yompool — June 20, 2019 — June 20, 2019 What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads reach the right customers at the right time, it’s important that you understand and properly leverage the … Continue reading All About Amazon’s Sponsored Products Ads: Your Targeting Options

What are marketers’ options for handling ad blockers?

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It’s time to try whitelisting and native advertising. Grayson Kemper on March 4, 2019  Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads … Continue reading What are marketers’ options for handling ad blockers?

Know your options: Identity resolution beyond the walled gardens

Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens

Digital Marketing Advice: How To Avoid Rude Email Subscription Options

Brittany Yost — January 16, 2019 — January 16, 2019 Have you ever heard the saying, “You catch more flies with sugar than vinegar?” Like many people in the U.S., I frequently heard this old adage while growing up. It is a universal truth that people enjoy pleasant communication (sugar) over negative attitudes (vinegar). Brands … Continue reading Digital Marketing Advice: How To Avoid Rude Email Subscription Options

These Contract-to-Hire Pros and Cons Help Analyze IT Job Options

Ben Porter — May 21, 2018 — May 21, 2018 Are you being approached with a contract-to-hire opportunity? Don’t dismiss it outright. Though you might be uncertain about how this type of employment will work out, there are potential benefits for tech talent who embrace contract-to-hire work as part of their careers. Before you make … Continue reading These Contract-to-Hire Pros and Cons Help Analyze IT Job Options