Google Ads Optimized Targeting Rolls Out by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2021 A “Signal” in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users, that may not be available for all accounts. Google Ads expert Brett Bodofsky pointed it out on … Continue reading Google Ads Optimized Targeting Rolls Out
Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized?
By Stephen Moyers June 25th, 2018 A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is … Continue reading Is Your Site Optimized for Google’s Mobile First Indexing?
How to deliver visually rich user experiences on mobile without dragging down page performance. We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images … Continue reading Delivering optimized media-rich content for mobile
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy
Julia Fayre — July 6, 2017 Follow @JuliaFayre — July 6, 2017 Planning to set up a new business? Need help with creating a professional brand image? You’ve come to the right post! For any successful business or company, one of the most important steps is to construct a website. A website is just like … Continue reading What’s a Structured & Optimized Webpage? [Infographic]
Michael Pendreigh — January 20, 2017 — January 20, 2017 Mobile optimized web sites are essential to succeeding as an online brand. The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our evident obsession with mobile devices. We compartmentalize our issues, goals, and desires with … Continue reading Non-Mobile Optimized Websites Lose Online Customers
If you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks. Christian Sculthorp on June 6, 2016 I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there … Continue reading My SEO optimized & UI-friendly e-commerce Frankenstein
by Shanelle Mullin May 20, 2016May 20, 2016 Why do the work when it’s already been done for? That’s the question business owners and marketers are asking before they hit “Purchase” on a $ 30 website template. Thousands, if not millions, of people turn to website templates to make the design process more efficient. But … Continue reading Why Website Templates Are Not Optimized (and What to Do About It)
by Chris Horton April 15, 2016 Follow @chrshortonApril 15, 2016 Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and … Continue reading Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin’