Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Lori Weiman on February 11, 2016 Brand Bidding & PPC Optimization: How We Go Here (Part 1 of 8) Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s … Continue reading Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. Winston Burton on February 16, 2016 As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out … Continue reading The Marriage Between Conversion Optimization & SEO
by Annaliese Henwood February 16, 2016 Follow @MktgInnovatorFebruary 16, 2016 So, you’ve written a blog post and feel like you’re ready to publish. But are you really? In part 3 of this series, I describe the 5 best tools for blog content optimization. If you want to see real results from your post, you need … Continue reading The 5 Best Tools for Blog Content Optimization
By Shane Barker February 11th, 2016 Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is “the task you want your web visitor to do on your website.” This can be signing up for a newsletter, buying a product, scheduling a … Continue reading 13 Conversion Rate Optimization Tools Compared
by Shana Rusonis February 9, 2016February 9, 2016 Whether you’re just getting started or working on building your optimization muscle company-wide, sourcing ideas for A/B tests from around the organization ensures that you incorporate a wide range of perspectives into your experience optimization strategy. Strategic test ideas can come from marketers, customer support agents, sales … Continue reading How to Get Everyone Involved in Optimization in 6 Steps
by John Oechsle February 4, 2016 Follow @hjoechFebruary 4, 2016 In just the blink of an eye we’re already a month into 2016, which means it’s time to get serious about looking at the exciting opportunities this year will have to offer your small business. You’re probably thinking, “If only I had more time today!” … Continue reading Focusing on Success: Small Business Optimization Tips for 2016
by Scott Lambert February 3, 2016 Follow @xcellimarkFebruary 3, 2016 Maximizing your blog’s ROI isn’t quite as simple as writing a blog post about the first topic that comes to your mind each day. It’s not even as simple as hiring a professional writer to craft compelling, well-argued content that elevates your brand’s appeal and … Continue reading More Leads? Yes Please! Use These 5 Blog Optimization Tips to Drive Website Traffic
by Jacob Curtis February 2, 2016 Follow @jacobkcurtisFebruary 2, 2016 A welcomed sight, Facebook Audience Optimization is the new replacement for its predecessor, Interest Targeting. This update was designed to help Facebook understand, categorize, and distribute the type of content you share from your Page and deliver it to the timelines of your preferred fans … Continue reading How to Use Facebook’s NEW Audience Optimization for Targeting Posts
by John Komarek January 26, 2016January 26, 2016 Website speed optimization is critical for any ecommerce site not just to rank well on search engines, but to keep customers satisfied and bottom line profits high. While there is no benchmark as to how fast a site’s loading time should be, did you know that 40% … Continue reading 7 Tips For Website Speed Optimization to Boost Online Sales
by Laura Donovan January 22, 2016 Follow @thewordproJanuary 22, 2016 Three weeks into the New Year and Facebook has announced another upgrade to its features (in addition to the new Sports Stadium and the new features added to Lead Ads). On January 21, they launched their new targeting tool, Audience Optimization. Audience Optimization will help … Continue reading Facebook’s New Audience Optimization Allows for Better Targeting
