by Rick Whittington April 18, 2016 Follow @rickwhittingtonApril 18, 2016 When it comes to a company website that generates leads and new sales contacts, conversions are critical. A “conversion” refers to website visitors performing an action that you want them to take – filling out a contact form, downloading a whitepaper, starting a software trial, … Continue reading What is Conversion Rate Optimization?
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Lori Weiman on April 7, 2016 Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC … Continue reading Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
by Lisa Merriam April 11, 2016 Follow @ldmerriamApril 11, 2016 Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can’t find your brand, it may as well not exist. What you say in Google, Bing and Yahoo! impacts … Continue reading Search Engine Optimization and Brand SEO Mistakes
by Ari Gillam April 10, 2016April 10, 2016 Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure. While many online sites have sizable traffic, there is a significant … Continue reading Conversion Optimization: Shopping Carts
by Rich Weborg April 5, 2016 Follow @richardweborgApril 5, 2016 The rise of messaging for business communication has taken the world by storm, and your contact center needs to be ready to respond. But first, you need to make sure you’re responding on the right channels. Research done by Harris Poll and commissioned by OneReach … Continue reading Why Texting Is a Great Match for Workforce Optimization
by Ari Gillam April 4, 2016April 4, 2016 Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes … Continue reading Conversion Optimization: Merchandising Your Product Pages
by Alexis Trinidad April 3, 2016 Follow @iamthefuehrerApril 3, 2016 Google Trends Doing a quick search over at Google Trends on the term “website speed optimization”, and you’ll end up with the data above. This means that people searching worldwide didn’t mind too much about website speed optimization. What can we infer from that? We … Continue reading Need for Speed Optimization This 2016
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites. Brian Massey on March 31, 2016 at 11:00 am As I soar 35,000 feet above the Amazon jungle, my thoughts turn to the attentive audience I addressed in São Paulo, Brazil, this … Continue reading Are our leading brands also optimization leaders?
by Alex Birkett March 30, 2016March 30, 2016 When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, … Continue reading How to Find Correlative Metrics For Conversion Optimization
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. Lori Weiman on March 24, 2016 Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing … Continue reading Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
