Elise Dopson — May 24, 2018 Follow @elisedopson — May 24, 2018 Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm. In fact, 28% … Continue reading How to Budget Online vs. Offline Marketing
Nicole Blanckenberg — May 27, 2018 Follow @https://twitter.com/NicoleBlancken — May 27, 2018 Some of you may not know this about me: I am an online store fan through and through. I love researching new stores, building eCommerce strategies and finding new and exciting product trends – not just for the reason of collecting valuable and … Continue reading 4 Simple Mistakes Even the Biggest Online Stores are Making that Cost Sales
Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. Chris Silver Smith on May 22, 2018 One of my best friends came to me with a reputation issue he was experiencing: … Continue reading Tips on leveraging personal name collisions in online reputation management
The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. Amy Gesenhues on May 22, 2018 As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers … Continue reading Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines
Anthony Villegas — May 17, 2018 — May 17, 2018 Mediamodifier / Pixabay Online shopping has literally changed the way people do business. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, … Continue reading The 5 Types of Online Shoppers You Need to Understand
Lilach Bullock — May 16, 2018 Follow @lilachbullock — May 16, 2018 One of the greatest things about digital marketing is that it is so accessible to businesses of all shapes and sizes. With the plethora of tools available, many of them free or at the very least, affordable, it’s easier than ever to build … Continue reading The Essential Digital Marketing Toolkit for Online Businesses
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018 When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing
Dana Corkey — May 10, 2018 — May 10, 2018 Spring is here. I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout. Online marketing is a lot like that. Every interaction you make online is like a seed you are planting. Only, you have no idea what is going to … Continue reading Growing Your Business Online is Like Farming. Yes. You Read That Right.
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites by Laurie Sullivan @lauriesullivan, May 4, 2018 Websites are gaining more traffic from devices, from voice-activated hubs to smartphones and personal computers, but consumers are spending less time once they are there. Data released this week from Salesforce notes that in the first … Continue reading Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Gemma Baker — May 3, 2018 Follow @c4auk — May 3, 2018 Amazon is now the UK’s fifth largest retailer, with the e-commerce giant estimated to account for 33.5% of all online spend in 2017. This is up almost 4% from 2016. The other biggest retailers in the UK’s top 10 are, Tesco, Sainsbury’s, Asda, … Continue reading Competing in the Online Market
