Tag Archives: Online

Using Market Segmentation: Online Shopping Marketing Trends That Work

Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work

How to Start a YouTube Channel for Your Online Store

Nicole Blanckenberg December 9, 2020 Want to know how to start a YouTube channel for online store brands and why you need one? You’ve come to the right place. When done right, creating an eCommerce YouTube channel can help you attract more potential shoppers, strengthen your brand identity, showcase properties, communicate with customers, provide video … Continue reading How to Start a YouTube Channel for Your Online Store

Building Trust Online

Dale Keipert December 7, 2020 Trust Is One Thing You Can Do To Build Loyality McKinsey Company published an article that summed up consumer changes perfectly. In their article they said “we have covered a decade in days”. There are three forces at work causing the changes in the market that we are seeing—economic downturn, … Continue reading Building Trust Online

How Increases In Online Ad Spend Lead To Record Cybercrime

How Increases In Online Ad Spend Lead To Record Cybercrime by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2020  Retail brands spent more than $415 million in advertising during the first two weeks of November across television, digital, print, podcasts, and other media. Walmart, Amazon, Target, Best Buy, and Macy’s, the top five retailers in terms of ad … Continue reading How Increases In Online Ad Spend Lead To Record Cybercrime