Tracey Ellis August 14, 2020 There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content, design, and campaign strategy make a difference, none of that matters unless your email actually makes it to … Continue reading Email Deliverability: Get into More Inboxes, More Often
Timothy Carter July 14, 2020 As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. If you But just how often is Google’s algorithm updated, and what … Continue reading How Often is Google’s Search Algorithm Updated?
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Jacob Baadsgaard on January 23, 2020 Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle … Continue reading Why email marketing should work, and why it often doesn’t
Kelly Jean Forrest — October 25, 2019 Your business’s new website has been up and running a few months, and you’ve started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already? The most simple answer to the question of how often … Continue reading How Often Should You Update Your Website?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum. Stacey Ackerman on October 23, 2019 A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and … Continue reading Agile marketers are often forgoing the Scrum Master role, but is this wise?
Greetje den Holder — August 22, 2019 Follow @GdenHolder — August 22, 2019 If you are like me, you try to perfect every piece of content you publish. For me, most of the time, this content consists of blog posts on two of my websites and videos on my YouTube channel. Images are an essential … Continue reading Image SEO: Often Forgotten but Not Insignificant
Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?
Choncé Maddox — June 10, 2019 — June 10, 2019 It’s no secret that recurring payments can help you get paid faster. Plus, they’re automatic so that means less work on your plate when it comes to invoicing and following up. One of the biggest downsides of freelancing or having a business is the idea … Continue reading How to Start Getting Automatic Payments More Often
Zach Heller — April 24, 2019 Follow @zheller — April 24, 2019 Marketers have been using email as a way to communicate with customers and prospective customers for many years now. As a marketing channel, email has consistently had the highest return on investment. That’s partly because email is so cheap that it’s practically free. … Continue reading How to Tell If You Are Emailing Your Subscribers Too Often
Yasmin Bendror — May 29, 2018 Follow @yasminbendror — May 29, 2018 This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?” Let’s get right to it: If you’re … Continue reading How Often And What To Post on Social Media