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Braze picks up AI decisioning with OfferFit acquisition

OfferFit can personalize more than 100 characteristics in an email with its AI technology. Mike Pastore on March 27, 2025   Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $ 325 million.  AI decisioning agents autonomously experiment, learn and have the ability to deliver highly … Continue reading Braze picks up AI decisioning with OfferFit acquisition