by Justin Dunham March 11, 2016March 11, 2016 Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up: Set up dozens of drip campaigns, tailored to very specific … Continue reading The Role of A/B Testing in Lead Nurturing
by Katharina Cavano February 2, 2016February 2, 2016 If you’ve ever worked with people buying or selling a home, you know that a lot more goes into it than just following up on someone’s interest in a listing. You’re working towards establishing a longterm, if not lifetime, relationship with your clients. And we all know … Continue reading 8 Steps for Nurturing Longterm Relationships with your Buyers
by Adam Wisniewski January 22, 2016January 22, 2016 Lead nurturing is the voodoo we all do to place a potential customer into the proper funnel and guide her to a sale. Rushing prospects too quickly can drive them away. Too soft a sell makes it easy for them to walk. When you attempt to acquire … Continue reading Lead Nurturing with Social Media Advertising
by Eric Hammis January 21, 2016 Follow @360InteractiveJanuary 21, 2016 We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This is an integral part of marketing automation that helps build those strong relationships with your potential customers. So What is … Continue reading Lead Nurturing Is The Future Of Digital Marketing
Tim MatthewsSeptember 17, 2015 Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. These leads need to be nurtured – helped along – until they are ready. If you ignore them, you have wasted the money you spent … Continue reading Startup Essentials #8: Lead Nurturing And Progressive Profiling
Jignesh ShahAugust 29, 2015 The Power of Gifting + Marketo 5 ways to attract and win customers with instant incentives. Do you sometimes feel that most of your customers are ignoring you? Take heart. You are not alone. As modern marketers, we are all challenged by how to get more customers to respond to our … Continue reading Digital Incentives – Grab A Coffee With Your Lead Nurturing
Hellen OtiJuly 29, 2015 Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with prospects, by sending information and taking action based on a lead’s activity (event) on your website. How do you build a … Continue reading How to Develop an Event-Based Lead Nurturing Email Marketing Program
Leeyen RogersJuly 24, 2015 We’ve all heard that it’s “not what you know, but who you know.” That has some truth to it, and that’s why it resonates. Who among us has not benefited from an opportunity that could be traced back to someone else? From internships, to jobs, to new business opportunities, most of … Continue reading 4 Tips for Nurturing Genuine Business Relationships
Adam SteinbergJune 29, 2015 If you oversee lead generation and nurturing at your company, this post is for you. Here are four inventive ways to generate and nurture leads via your B2B company website. 1. Create the perfect, simple website for each visitor persona. Ever meet someone at a party that immediately tries to tell you … Continue reading 4 Ways to Improve Lead Gen & Nurturing on Your Website
Louis FoongMay 8, 2015 The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you? This infographic, from Clear Ci, explores some of the best places to harvest data today, including … Continue reading Be More Competitive By Nurturing Big Data (Infographic)
