John Oechsle — March 22, 2017 Follow @hjoech— March 22, 2017 Try reverse engineering your sales to better nurture your leads Do you remember your first sale? The thrill of having someone effectively say, “What you have is valuable and I want to pay you for it!” It’s exciting and never gets old, right? So … Continue reading The Art of Small Business Lead Nurturing in 2017
Patrick Hogan — January 24, 2017 Follow @growtenfold— January 24, 2017 Lead nurturing must be a part of your comprehensive sales and marketing strategy. In its core, lead nurturing is about building relationships with prospects through different channels, even when they’re not near the decision stage yet. B2B customers often take the long and winding … Continue reading Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships
Jeff Kalter — November 15, 2016 — November 15, 2016 When your marketing efforts start to pay off, delivering a boatload of quality leads, it’s exciting. You want to celebrate. But the game’s not over. Your sale is not won yet. You’re just at the starting gate of your demand generation process. The bare bone … Continue reading Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales
Melih Oztalay — October 31, 2016 — October 31, 2016 Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their … Continue reading How Social Media Nurturing Gets You More Results
by Dan ForootanOctober 17, 2016 Analysts estimate that nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. 20%! Why, then, aren’t businesses and agencies doing more to seize this opportunity? Usually it’s because they feel they lack the technological know-how or they reached out to a solutions provider that came … Continue reading Nurturing ROI with Email Marketing
by Jordan Lore June 29, 2016June 29, 2016 Utter the phrase “lead nurturing” and marketers will shudder in fear. Fear of being sent away to the dark corners of the office creating long and complicated email drip campaigns — the stuff marketing nightmares are made of. But at the end of the day, complicated or … Continue reading Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
by Matt Ford June 23, 2016 Follow @121DirectMktgJune 23, 2016 Not all of the leads you receive will be ready to buy right away. Some will take a few weeks, a few months or even longer before they will be serious about making a purchase. That’s why you need a lead nurturing program. A lead … Continue reading How To Engage Lead Nurturing Properly in Your Campaign
by Nicola Faulkner June 2, 2016June 2, 2016 We’ve previously talked about the different email campaign ideas to help you develop your overall email marketing strategy, and this included targeted birthday emails. Birthday emails are one of the most effective email marketing campaigns you can send and are often a quick win for businesses with … Continue reading Nurturing Your Customers With Birthday Emails
by Keely Bailey May 4, 2016May 4, 2016 Every day, I go through my email and delete email blast after email blast. With every email I send into trash without opening, I think, STAHP, STAHP, STAHP! Your leads are probably doing the same if you are taking the blast approach instead of a nurturing campaign. … Continue reading STAHP the Email Blasts! Why You Should Use Email Nurturing
by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
